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Showing posts from June, 2022

Future of E-Commerce: Customer Engagement is all set to become the Key Brand Differentiator

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  The e-Commerce industry is bound to see tremendous growth in future as customers found it more convenient to shop online. We can see the growth of online shopping is continuing to grow, people are more loving to shop through their smartphones. More advancement in the industry means more competition and each brand need to stand out to be on top of the game. But does it mean more visitors to the website bring more sales? Exactly no. Customer experience is the new term which is all set to take over all the other features of marketing your brand. Customers demand more engagement from the brands they are willing to use. One-way communication from the brand is not at all satisfying and all the communication is becoming more and more two-way. Customers are expecting a fantastic customer experience and always want to communicate with their brands, wherever they are. Customer experience is becoming the key brand differentiator. Brands need to implement their own unique ways to keep their ...

WhatsApp Business API: Do you Mind the size of your Business ?

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  At the moment many companies use WhatsApp Business API as a growth channel for scaling up their business. WhatsApp evolves as a successful business communication mainly because it is already placed as a family-friendly communication platform in the customers’ minds. That’s why it helped to create an increased trust with the brands because they already trusted it with their family and friends. Do you really wish to know about the offers available at your local supermarket before going to the shop or before deciding what to purchase? But along with the offers, what if you can avail yourself of those at your convenient space at a convenient time. Yes, you can avoid your weekly chores like grocery shopping and all, to enjoy your weekend with a full life. The evolution of messaging technologies like WhatsApp is now rewriting the marketing strategies of companies and their relationship with customers. Customized marketing strategies such as offers, special occasional deals, recommendat...
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  Advantages of WhatsApp Business  API: A Customer Perspective Meta introduced WhatsApp Cloud API recently, which will allow businesses to use all the features of WhatsApp Business API. It allows businesses to use WhatsApp business API without bearing the cost of hosting the API. “Today, I am excited to announce that we’re opening WhatsApp to any business of any size around the world with WhatsApp Cloud API”, Said Mark Zuckerberg, Meta CEO. The WhatsApp Business API allows medium and large businesses to communicate with their customers at scale. It enables businesses to communicate with their thousands of customers by integrating API with their system both programmatic or manually. API integration with numerous backend systems such as CRM and other marketing platforms opens up various ways for businesses to ramp up their customer experience. WhatsApp Business API acts as a customer support channel. It facilitates effective communication between agents and the customers. Advant...