Advantages of WhatsApp Business API: A Customer Perspective Meta introduced WhatsApp Cloud API recently, which will allow businesses to use all the features of WhatsApp Business API. It allows businesses to use WhatsApp business API without bearing the cost of hosting the API. “Today, I am excited to announce that we’re opening WhatsApp to any business of any size around the world with WhatsApp Cloud API”, Said Mark Zuckerberg, Meta CEO. The WhatsApp Business API allows medium and large businesses to communicate with their customers at scale. It enables businesses to communicate with their thousands of customers by integrating API with their system both programmatic or manually. API integration with numerous backend systems such as CRM and other marketing platforms opens up various ways for businesses to ramp up their customer experience. WhatsApp Business API acts as a customer support channel. It facilitates effective communication between agents and the customers. Advant...
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